Pale may be interesting. But if you prefer Glowing Goddess to English Rose then it’s time to hit the bottle—the fake-tan bottle.*
Cheaper products might do for your arms and legs, but the delicate skin on your face needs more care. The best product I have found is Clarins Instant Smooth Self Tanning. I can’t recommend it highly enough. Clarins describes it as a “lightweight mousse” but it is closer to very soft fudge in consistency. It does have a tell-tale fake tan scent, but this disappears after application.
After your usual skincare routine, apply a small amount with your fingertips in a circular motion, avoiding the brows and hairline. The silky product melts into the skin giving an instant glow and also smoothing fine lines and enlarged pores. Unlike lotions and gels there is no drying time, so you can apply make-up straight away. The colour develops over a few hours and can be built up with daily use, then maintained every 2 to 3 days. I find that it keeps my naturally dehydrated skin soft and moisturised due to the acacia micro-pearls, which trap moisture and expand to fill lines and pores (and can be found in all Clarins self-tanning products). A 30ml pot costs £19, but it lasts.
Even with frequent use on pale skin this face tan remains a healthy natural colour with perfectly even coverage—no orange hue or patchiness. Grab a pot of this if you want people to ask, where have you been on holiday? Rather than, which fake tan do you use?
* Ok, it comes in a pot, not a bottle.
Clarins Instant Smooth Self Tanning, £19 for 30ml